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ConceptLifestyle
Golden Hour Carry
A day-bag followed through a city walk at sunset, shot as a library of loops and stills for brand channels.
This is a concept brief: a planned piece that has not been filmed yet. It is not finished or paid client work.
- Planned deliverables
- 12 × 5-second vertical loops
- 20 stills pulled from footage
- 1 × 45-second edit
- Made for
- Instagram, Website, Email
The idea
Lifestyle content works best as a library rather than a single video. This concept captures one walk at the end of the day and turns it into weeks of usable material.
How it would be shot
- Natural light only, timed around sunset
- Wide establishing shots, mid shots in motion, close details of straps and zips
- Every shot framed to work both vertical and square
What it is for
Feeding brand channels with a consistent look without booking a new shoot every week.